Chris Matthews ended his broadcast on October 31 by asking his viewers to 1) buy his latest book (yet another adoring love letter to JFK) and 2) to read it. A basic premise of his book is that JFK asked the American people to follow him. During his show, he blathered on about how President Obama should be asking more of the American people. And then, taking his own advice— and with his Cheshire cat grin— he flat-out asked his viewers to not only buy his book but to read it!
I was at the gym and almost fell off the treadmill (the only time I watch talking heads like Matthews). I was struck by Matthews’ chutzpah. Evidently it’s not enough for him to simply mention his book on his show or to have one of his guests drop the name of the book for him. Or, as Tom Brokaw does, go on someone else’s show and have them do the plugging.
That Matthews felt he had to end his show by asking his viewers to buy and read his latest book was, for this brand new author, demoralizing. Is it so hard to sell books these days that even a brand name author like Chris Matthews has to end his show with a plea? Where does that leave the rest of us authors, especially us newbies?
On the drive home I thought, Why don’t I take Chris Matthews’ advice and ask him to buy my book. So this morning I sent an email to MSNBC asking Chris Matthews to please buy AND READ my new book, A Commodore of Errors.
I’ll let you know if I get a response. Stay tuned.
Photo by David Shankbone under Creative Commons license.